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محیط زیست و منابع طبیعی::
بازاریابی تأسیسات آبی
2.1 Water Utility Marketing 5
4.2 Water utility marketing: A research agenda 29
2.1 Water Utility Marketing
A review of water utility marketing literature was undertaken using a list of jour- nals from the Academy of Marketing Science website and a ranking of marketing related journals published by the Australian Business Deans Council.
Second stream of research at the customer level in water utility marketing relates to customer perceptions of water utility service delivery (McCoy, 2014).
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